In addition to tracking your cost per acquisition (this is your cost spent to get a new customer) you should also know where your most profitable customer comes from. This includes walk-ins to your store, if you have a physical location, and "click-bys" if you have an online presence.

I was surprised by the information I recently received from Shaw Academy regarding Facebook and Pinterest. Most people would think that Facebook brings the most profit but according to Shaw, it is actually Pinter...

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